Why do you do what you do? What motivates you to get up in the morning? Why did you choose a career in arboriculture?
Share with your followers your reasons for doing what you do. Did you become an arborist because from the moment you could walk you were climbing trees? Did you start your business and dedicate yourself to becoming a professional to change the perception of the industry? Do you simply love trees and feel that everyone should have the same passion about their trees that you do?
The more personal items you are able to share, the more your audience will connect with you and think of you when they need tree work done.
To increase engagement, ask your followers to share why they do what they do. Ask them to share in the comments.