Learn the advanced concepts and techniques used to become a strategic BRM in this certification course, the second of three levels of certification issued by the Business Relationship Management Institute.

The CBRM® Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise.

The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding and competence to perform the role of Strategic Business Relationship Manager.

To pursue the CBRM® certification, a candidate must be a certified Business Relationship Management Professional (BRMP®).

This course includes all course materials and the certification exam.

Prerequisites:

• Earned BRMP® certification
• CBRM certification candidates must read the BRM Code of Ethics. Breaches to the BRM Code of Ethics may be considered as a valid cause for certification revocation.
• No prior/minimum professional experience is required to pursue the CBRM designation, to enroll in the CBRM course, and sit on the corresponding certification exam.

CBRM Learning Objectives:

• Effectively communicate the purpose and objectives of the Strategic BRM role and how to optimally position that role for maximum effectiveness within the enterprise.
• Understand how to use their personal power and influence to build business relationships and foster a culture that excels at business value results.
• Apply the Strategic Relationship Management processes and techniques to build and sustain trust relationships spanning Business Partner and Provider networks.
• Be able to assess Business Demand Maturity and Business Relationship Maturity and how these might evolve over time.
• Be able to apply cross-organization communication techniques to clearly articulate real Provider/business value delivered to the organization.
• Be able to influence executive leaders in their use of Provider Capabilities and Assets based upon the potential business value and convergence with business strategy.
• Promote and catalyze business innovation in the Provider’s sphere of influence.
• Be able to use the Business Value Management process, techniques and metrics to define, realize and optimize the value of Provider capabilities and assets.
• Apply Business Partner Experience Management so as to foster a positive Business Partner perception of Provider capabilities as an essential element of building and sustaining trust relationships.
• Shape strategic agendas for optimum business value, with due consideration of external compliance requirements and potential risks to the business.
• Understand the implications of Lean/Agile methods for the BRM role and capability.
• Influence the development and deployment of available Provider capabilities based upon business need and potential to enable or create business value.
• Apply Business Capability Management to determine and acquire enabling capabilities pursuant to strategic outcomes.
• Contribute to Business Transition Management in order to foster organizational understanding, support, adoption, and business value results of investments in new business capabilities.

Duration
5 full days (in-person or virtual)